Manuel de gestion et déconomie des médias, couverture rigide par Albarran, Alan achat B. (E...

Product Name: Manuel de gestion et déconomie des médias, couverture rigide par Albarran, Alan achat B. (E...
Book Title：Handbook of Media Management achat and Economics ISBN：9781138729292
Handbook of Media Management and Economics, Hardcover by Albarran, Alan B. (EDT); Mierzejewska, Bozena I. (EDT); Jung, Jaemin (EDT), ISBN 1138729299, ISBN-13 9781138729292, Brand New, Free P&P in the UK

Winner of the 2019 Robert Picard Book Award

The Handbook of Media Management and Economics has become a required reference for students, professors, policy makers and industry practitioners. The volume was developed around two primary objectives: assessing the state of knowledge for the key topics in the media management and economics fields; and establishing the research agenda in these areas, ultimately pushing the field in new directions.

The Handbooks chapters are organized into parts addressing the theoretical components, key issues, analytical tools, and future directions for research. With its unparalleled breadth of content from expert authors, the Handbook provides background knowledge of the various theoretical dimensions and historical paradigms, and establishes the direction for the next phases of research in this evolving arena of study. Updates include the rise of mobile and social media, globalization, audience fragmentation and big data.

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